BRAND MANAGER: Artcaffé Market
Job Brief
We are currently recruiting a Brand Manager for the Artcaffé Market who will be the ‘brand guardian’ - responsible for maintaining the brand’s integrity across all marketing initiatives and communications both online and offline, living and breathing the brand.
Main Responsibilities
- Taking brand ownership and implementing the branding strategy, including the adhering of style guides, brand guidelines, brand vision and value proposition online, offline and in-store.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of the marketing and communications plan across offline and online channels.
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
- Participating in product development, pricing and supporting new product launches as well as developing new business opportunities.
- Keeping up to date with market trends and developments, analysing consumer insights as well as competitor strategies.
- Budgeting, measuring and reporting on the KPIs of all marketing campaigns, and assessing ROI and providing insight to guide future actions.
Key Skills and Characteristics
- A passion for food - cooking, shopping, lifestyle, entertaining.
- Strong management and operational skills - focussed on implementation and execution.
- Strong organisational skills - focussed on strategy, planning and coordination of different. stakeholders in a matrix environment.
- An excellent communicator and creative thinker. Hardworking and thorough.
Key Requirements
- A degree in Marketing, Business Administration or related field.
- Strong experience within Brand Management.
- Prior experience in marketing, business development and consumer insights.
Application Process
To apply for the position please email to This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it.
- Current CV
- Cover letter answering the below questions (in 500 words or less):
- Why are you the right fit for the role?
- What will you bring to the role?
- How will you add to the success of the company?
Application closes Monday 24th January 2022
